The number of mobile users is increasing rapidly. While many companies are already successfully doing business with the use of mobile technology, others are just starting to look closely to the field. And before them, the question arises whether to make a choice in favor of developing a mobile website or mobile application. The mobile website is usually a device adapted to the mobile version of its corporate website, sometimes with a limited set of features, which runs via the browser of the mobile device. Mobile application - a standalone software product that is installed under the required operating system the device (smartphone, tablet, etc.).
The mobile website and mobile application
The development of mobile business applications should come first and foremost challenge for these applications, the basic strategy of choice. For example, the corporate website of the company meets all goals and needs, and it is only necessary to provide access to its services from smartphones and tablet PCs, while the mobile website is perfect. The application requires the downloading and installation, access to services and information through the browser realize the quick. But if the company's employees or clients use your services consistently, most likely it will be more convenient to access by simply clicking on the icon of your mobile business applications on your device, you run the browser, search for the address. So that regular use of the resources provided - a plus for the choice of application development.
Mobile applications depending on the store in which they are distributed, that is, not enough simply to write the necessary program, still need to publish (in the AppStore, Windows Store, Google Play, etc.). Website available immediately after placing it on the server (perhaps using an existing server that is the main corporate site).
Mobile applications not dependent on the availability of access to the Internet at a time, and in contrast to web sites, many of the operations can be performed in off-line mode.
In terms of performance, most of the winners are the mobile applications because they have a greater integration with the platform and can directly use the resources of the device, and use the features that simply are not available for the mobile site (for example, access to the phone book of the smartphone).
Often, the main argument in favor of the development of mobile websites find their cross-platform. This is certainly true, but do not forget that very often mobile sites can not be easily adapted to all types of devices for all screen resolution without loss of quality and usability. In turn, and for the development of mobile business applications, there are cross-platform solutions (eg, based on Adobe Air Mobile), which allows not to write applications for different system from scratch.
In terms of the cost of renovation, usually win is a mobile site, as even the seemingly simple change of a functional, may entail serious mobile application processing.
Thus, both technologies have their strengths and weaknesses, universal answer, what do you choose - not. It should be clear about the purpose of developing products who will enjoy this product and how often that priority, higher performance and functionality and versatility. In any case, requires a detailed analysis ..